Start Your Own Newsletter Today!
- Why you might want to start a newsletter
- What you should write about
- Tools for Newsletter creation
- How to setup a WordPress based newsletter
- Where to find subscribers
- When to send your newsletter
- Who to talk to about building it up
Why start your own newsletter?
- Building out your business
- Staying Independent
- Personal Enrichment
- Finding your Community
Building out your business
- Maintain connection with existing customers
- Show value and expertise to new customers
- Increase product sales
Staying Independent
- Direct Audience Connection
- Control over Monetization
- Building a Personal Brand
Personal Enrichment
- Clarifying your thoughts with others
- Keeping in contact with friends
- Sharing what you enjoy
What should you write about?
- Goings-on in your business/life
- Industry expertise and opinions
- Practical tips and advice
- Curated Content
- Discounts and Promotions
SiteGround Email Marketing
Setting up a WordPress based newsletter
Where do you find subscribers?
- Promote on your social media pages
- Place signups on your website
- Get your name out there
- Incentivize sharing
When should you send your newsletters?
- Know your audience – type and setting
- Avoid Mondays & Fridays for business lists
- Avoid weekends for “busy life” lists
- Mornings for business, Evenings for personal
- A/B Test; Timing is not everything
Who to talk to about building it up
- Find related newsletters with overlapping audiences
- Lettergrowth.com can help you find others
- Write guest posts in relevant newsletters
- Use aggregators like findnewsletters.com
